What I got from the reading was that a piece that is cute and functional is the way to keep the customer interested in the piece. Similar to the tea infuser it looks cute, at first it does not look like a tea infuser but is totaly functional. Also if the piece does not do what it is intended then it fails. Similar to the juicer it looks beautiful but is not functional so their would be no point to own a juicer that can't be used for juicing.