Emotional Design

It's the eternal debate, at least for me. Function over fashion, design over usability. While brilliant design draws us to an object is doesn't always hold our attention long enough to use the object past the initial purchase. Much like how I hate buying or wearing real winter jackets, why? because they're ugly. But my fashionable coats don't keep me warm and past the second week of november are no longer worn, relegated to the back of my closet only to be replaced by an ugly parka. While the gold-plated juicer is beautiful it's completely useless, the goal of emotional design is to draw the user in with good design sensibility and engage the user with proper usability.

Emily C